Celebrating driving partners across the region
To close the year, Uber wanted to reward, host and celebrate their driving partners.
Our solution was to create ‘Uber Town’ (or Madinat, in Arabic) – an end-to-end experience that immersed attendees in the Uber-world. The experience featured multiple interactive activations and surprises. The gathering, which attracted over 2,000 attendees, had on-stage entertainment, raffles, games and much more – being one of the highlights of the year to many of Uber’s hardworking partners in Riyadh.