US Open 2024 Hospitality Suite
From VIP zone to immersive brand lifestyle destination
Cadillac aimed to create an exclusive and elevated brand presence at the 2024 US Open. Our mission was to deepen engagement with key audiences through bespoke hospitality experiences that fused luxury, cultural relevance, and brand storytelling.
Today’s luxury audiences crave cultural credibility, access and moments that feel personal and shareable. Not something that feels mass produced or corporate. So, we transformed the Cadillac Hospitality Suite at the 2024 US Open, from a typical VIP zone into an immersive brand lifestyle destination, built for cultural relevance and social amplification for tastemakers, athletes, celebrities, media, and brand partners.
The suite featured: curated programming, elevated food & beverage, strategic influencer attendance, and intimate brand storytelling moments. It was a luxury experience tailored to creators, not spectators, designed to be seen, felt, and shared.
Impact
The Cadillac Suite saw 1.5K total suite visits with over 20 content creators who generated nearly 10M in potential reach through social posts. With a high satisfaction rating of 87%, guests agreed that the experience made them more likely to consider Cadillac.