Let’s hit the road: Selling the RVing lifestyle to millennials on the move
Go RVing, the consumer-facing voice of the RV industry, wanted to update their website to make their content more appealing and relevant to a new generation of millennial travelers. Knowing millennials had a mixed perception of the RV lifestyle, Genuine set out to create a site that showed RVing in a contemporary and exciting light. Results from the first three months of launch made it clear that the new site encouraged more exploration. The site saw a 560% increase in sessions, 60K interactions with 3D models, 25K “Find my RV” quizzes taken, 8K visitors used the compare RV tool and the site saw a 10X increase in dealer searches.