June 27th, 2022 By Jack Morton
Last week was awesome!
We took home 7 Lions for work at the Cannes Lions International Festival of Creativity Lions 2022 awards festival. And the best part? They were for campaigns promoting inclusivity for women in sports and media. A purpose truly worth fighting for.
The inclusive women’s swimwear activation for adidas, Liquid Billboard, dominated the Outdoor category with 6 award wins, including the Grand Prix for Outdoor Cultural Insight, Gold for Outdoor Special Build, 2 Silvers for Ambient Outdoor and Live Advertising & Events, and a Bronze for Corporate Purpose & Social Responsibility. The work also earned a Silver in the Media category for Use of Stunts.
And Buick’s #SeeHerGreatness won a Bronze in the Media category for Corporate Purpose & Social Responsibility. This idea highlights the disparity in media coverage between women’s and men’s NCAA sports and provides fans with an opportunity to witness and celebrate great moments in women’s sports.