Sponsorship Management Services
Executing the deal is only the start, managing the relationship is essential to ensuring not just the delivery of all assets but also handling marks and rights of approvals. It’s also important for addressing competitive encroachment and building a collaborative partnership with the property. In times of disruption, such as a work stoppage from labor issues or COVID-19, proactive sponsorship management is critical to mitigate fee recovery disparities and asset remixing. See our recent article in Sports Business Journal that outlines our POV on the disruption and return to sports.
