April 21st, 2011 By Jack Morton
Cola-cola must have gotten a lot of great feedback from their Magical Happiness Trucks and Friendship Machines, because their sub brand, Fanta, has just launched a similar campaign for college students. The ”Lift & Laugh” campaign compromises of sticking a hidden camera in a college dorm elevator, playing some loud music and giving out free Fantas!
As a recent college grad, I sure know that if there’s a chance to dance a little in the elevator and get some freebies during FINALS, it always turns out to be a positive experience!! (Plus, the orange playground balls brings me back to the good old days where research papers and exams didn’t quite exist!)