Time Spent Is the Metric of the Moment as Upworthy Opens Its ‘Attention Minutes’ Code

Jack Blog

July 7th, 2014 By Jack Morton

On Monday, Upworthy announced that they’re going to be embracing ‘time spent’ as a better metric of reader engagement instead of more traditional statistics like page views or clicks.  While these other metrics capture traffic to a webpage, they don’t do a good job of showing whether or not the reader is actually engaged with the content once they get there.