What we saw in Cannes

Jack Blog

June 10th, 2015 By Jack Morton

Cannes Lions is the world’s biggest annual awards show and festival in the creative communications industry.

We were there on the French Riviera all week long, presenting two talks and soaking up all the creative innovation and insights – okay, maybe a little sun and rosé along the way too. And we want to show you what we saw!

Read our white paper Cannes guide to buzzwords: 8 newbies on what’s real and what matters to brand experience to learn about the marketing trends you can’t afford to miss.

We also shared our perspective on brand experience at two talks:

Embracing the patient
experience gap

The brand experience opportunity

Matt Pensinger – Jack Morton Worldwide
Katie Bang – Eli Lilly and Co.

Green tastes like lemon ice cream
The science of sensory branding

Lewis Robbins – Jack Morton Worldwide