Words from the SXSW 2015 presenter himself

Jack Blog

March 11th, 2015 By Jack Morton

Jack’s VP, Strategy Director in Boston, Ben Grossman, will be presenting his workshop, Why editorial calendars make your content SUCK on Sunday, March 15th at SXSW Interactive 2015.

We asked him what, other than being presenter at SXSW itself (!!!), was he excited about. Here’s what he’s looking forward to:

Keynote for UX: Ted Boda, who’s worked in key roles at Apple, Duarte and Netflix, hosts a great workshop every year about how he uses Keynote for user experience design (“Designing UI in Keynote for Web and Mobile Apps“). This is a must attend workshop whether or not you are responsible for UX directly — it will broaden the way you think about rapid prototyping, expressing your ideas and using tools in unique ways.

My Jack & IPG colleagues: Hands down, SXSW is one of the best times in the year to rendezvous with colleagues from our 26 offices around the world. The backdrop of Austin, diversity of attendees and thinking shared makes for especially delicious conversation (not to mention the delicious food trucks). If you want to connect with our team, tweet us @JackMorton.

Our Ad Council Partnership: I couldn’t be prouder to be hosting our workshop, Why Editorial Calendars Make Your Content SUCK, and to be partnering with the Ad Council’s Shelter Pet Project to host a content hack-a-thon. RSVP to the session, or if you won’t be at SXSW, check back on the Jack blog to get the highlights of the workshop.

Good luck to the team, and have a great time at SXSW 2015!