Cross-cultural vs narrow-cast: love that

Jack Blog

November 11th, 2010 By Jack Morton

I didn’t get to attend the ANA multicultural marketing conference this week but appreciate hearing in Ad Age that the emphasis was on creating cross-cultural campaigns that both engage specific communities and complement general market efforts.

I hear that a lot from my colleague Isabel Villegas—it’s definitely the rationale behind her leadership of our Jack Morton Latino practice, which provides specialist expertise within our broader agency.