November 15th, 2012 By Jack Morton
Why are all the brand experiences literally p*%sed away on the men? PSFK recently covered a new interactive gaming system in urinals that takes the phrase “live stream” to a whole new level.
This isn’t the first time we’ve seen it. We’ve seen male-focused ads, urinal cakes you’re supposed to interact with (typing that just grossed me out) and use of audio in the bathroom.
In the ladies room, nothing. Nada. Should I be happy? Am I missing out? Is it because they respect our privacy? Or that they think we won’t care or pay attention?
I actually think it’s a missed opportunity.
The mirror space alone could be great way for cosmetic brands or clothing brands to talk to women (in an interesting smart way—we’re not GQ) at a moment in time when we’ve finished our business and are assessing our appearance (e.g., interactive Revlon ads that show you the new lip color so you can see how it will actually look on you; that skirt? Fantastic. Wear it into winter with black boots from Zappos).
You’ve definitely got our attention brands. Trust me, just like my male counterparts at the urinals—I’m trying to avoid awkward chit-chat too.
(image via @psfk)