March 1st, 2012 By Jack Morton
On its path to reshape our lives as individuals (and yes, make a profit), Facebook (and social media in general) has also begun to change the way brands communicate with consumers.
Indeed, the focus is no longer on how brands communicate, but rather on how they relate. We believe brands relate best to consumers through brand experiences. We also believe that brand experiences are most meaningful when consumers are surrounded by their social connections.
Yesterday, Facebook hosted its first Facebook Marketing Conference. Just a year after its last round of sweeping changes to the way brands represent and market themselves on Facebook, the platform announced another major shift: Timeline for brand Pages. To give a glimpse into our thinking, we’ve prepared this guide to the changes and what Timeline means for social brand experience.