French retail experience designed for Chinese tourists

Jack Blog

September 15th, 2011 By Jack Morton

Great article in the New York Times on how French retail brands Galeries Lafayette and Au Printemps have designed shopping experiences specifically for Chinese tourists, complete with special entrances, Chinese-language store briefings, personal shoppers and digital cards enabling time-pressed tourists to spend more, more quickly.

Look out for Jack’s white paper, coming out next week, on brand-building in and out of China. Among the articles is an interview on luxury branding in China with Norman Chan of Kerry Development Ltd.