Have you ever been to Antwerp?

No? Me, neither. But in the opening week of the MAS Museum in Antwerp, I took a 3 minute virtual tour of their new cultural attraction. After selecting a tour guide, who then held up a video camera in front of them, I used my arrow keys to steer them around the space. Obviously, 3 minutes isn’t long enough to get much of an idea of the environment, but it gave me an opportunity to interact with a brand experience that I had been previously unaware of. Unfortunately, the MAS tours were only for week, but could it be a taster of future museum experiences where visitors can subscribe to a live tour of the Guggenheim or the Metropolitan which they control from their computer on the other side of the planet?