Paid vs. Earned vs. Owned model integrated by social media

Jack Blog

July 12th, 2011 By Jack Morton

This article by Mashable explains how social media is blurring the lines between paid, earned, and owned media. The above graphic shows that social media is an integral part in creating a conversation that across these three platforms. Essentially, brands need to integrate all three platforms to be effective, and social media is how they can do it.