July 28th, 2011 By Jack Morton
As marketers, we’re torn between two mandates. On one hand: be relevant, integrated, seemless with your consumer’s life. On the other: be disruptive, breakthrough, memorable.
Well, when President Obama’s Monday address broke into prime time programming, the largest percentage of viewers were watching…the Bachelorette. Over 8 million people to be exact, had their voyeuristic escapism rudely interrupted by reality—and a bully pulpit “during a very crucial conversation between Ashley and Constantine” according to one fan blog.
Did he get America’s attention? You bet. But the question remains: when next November roles around, did he get their vote?
Or will this kind of tactic get him sent home without a rose?