CES 2015: A no gadget report for marketers & brands

Jack Blog

January 22nd, 2015 By Jack Morton

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Really? No gadgets?

I know, I know. It’s the opposite of what you’d expect to hear about the 2015 International CES: a report with no run-down of the hottest gadgetry being promised to revolutionize your life this year.

But with the show’s increasing focus on a broader array of content – including digital’s effect on consumers, policy and technology services – there are some major developments marketers should be thinking about beyond the gadgets. Further, I (and likely you, the reader), are well aware that the hottest products have been well documented across the web. In case you’d still like a recap, you can catch these linked posts from Mashable, engadget and me.

So if you’re ready to stop reading about Belty and dive into some insights that might change the way you market your brand in 2015, I invite you to dive in to this year’s report.

AdAge compared the 2015 CES to Cannes Lions International Festival of Creativity and South By Southwest Interactive in terms of its importance for the marketing and advertising industry. Did you attend CES this year? If so, what did you think?