Binance

Binance, the largest cryptocurrency exchange in the world took strides to save the crypto-wars during football’s biggest weekend with alternative programming. The campaign delivered a story that rose above commercialism and provided financial freedom for all. Specifically, with social/digital content that featured some of the biggest celebrities on the planet to say… trust yourself, not celebs. We were tapped to identify, negotiate and manage the celebrities, which resulted in securing artist J. Balvin and Miami Heat star, Jimmy Butler. Through social and digital assets pushed out by both celebrities and Binance, the messages launched throughout the weekend. The outcome? Getting consumers to head to the Binance site to register for free crypto education, resulting in more brand awareness.